Important Tips when Purchasing Stock Video Footage


Every stock media agency have its own unique licensing guidelines. Before you purchase a stock footage video, make sure you read and understand what is written in the license agreement to prevent legal issues in the future. Here are some of the things you should review first before jumping into buying any stock footage from any stock media agency.


Most stock media agencies offer two kinds of licenses: Standard and Extended or Standard and Enhanced. It depends on the stock media agency you purchase the digital files. Each stock site has its own term used for varying licenses. The difference is that one license provides more distribution rights than the other. For web-only stock video footage, you do not need to purchase the license that offers more distribution rights.

License Restrictions

Getting a license for your stock video footage does not give you all the rights to use the footage in any way you want. There are certain restrictions you have to adhere to. Some of the most common restrictions that all stock sites include are:

  • The use of the footage in pornography
  • Depict personal endorsement of a model
  • Use as logo and trademark

You cannot use a stock video footage with a model and inject your own subject material, especially if it has a controversial nature. You will need to place a disclaimer along with the content. Also, check stock footage with editorial use only license. You can only use this type of videos as part of an editorial piece or news. You cannot use it for marketing and sales.

Legal Guarantee

When you subscribe and download from a stock photo agency, you can gel legal guarantee for free. This protects you from any legal issues that may arise with the use of the stock video footage in the future. Of course, you have to follow everything stipulated in the licensing agreement to prevent revocation of your rights to use the image and avoid copyright violations.

Modification Clauses

Some stock media agencies place restriction on how much modifications you can make to the original video or the audio and music that comes along with it. That’s why you need to read carefully and understand what is written in the license agreement to avoid problems in the future. Also understand the extent of modifications you are allowed to make.

Media that engage the audience is always more valuable than media that does not [engage]. A stock video footage is considered as a rich media because people nowadays love watching videos. You can definitely count on them to engage your audience. You don’t have to find a popular video and use it. You can always dig deep into the search page results for videos that are not commonly used by companies.